It's Baton Rouge: Out To Lunch

Making it in today s business environment isn t about hanging out a shingle and selling lots of widgets. It s about constantly reinventing yourself, creating your own unique brand and, in some cases, branding yourself as an expert in helping others create their own brand. It s business 21st century style, and Baton Rougeans are proving themselves adept at playing by the new rules. Cary Bonnecaze is owner of Bonnecaze Absinthe and Home, a Baton Rouge based manufacturer and wholesaler of absinthe fountains, spoons, glasses and sugar cubes used to prepare traditional French absinthe as it was made in the Belle Epoque. You would think there would be a limited market for this, not least because the heyday of absinthe was not in the last century but in the one before that. But you d be wrong Bonnecaze Absinthe and Home sells to a robust clientele that includes Las Vegas casinos, large scale absinthe distilleries and mom and pop retailers around the US and Canada. By the way, if you, think you recognize Cary s name