It's Baton Rouge: Out To Lunch

There are so many things we take for granted we don’t even much think about them: they’re part of our daily life so we may not even really pay them much attention. For example, a billboard we pass on the side of the road, or the bar of soap we pick up to wash our hands. What separates creative entrepreneurs from the rest of us is the ability to take those everyday things and come up with a way to reimagine them and make them better so they can reach more people. They're generally the kind of innovations that engender a "Wow, now you come to mention it" response in the rest of us. David Rollins is co-Founder and Director of Sales at Aura Ad Company, a south Louisiana ad agency that has a unique niche in the out-of-home advertising, or what we used to call outdoor advertising, space. Aura specializes in cartop digital billboards. That’s right, Aura puts digital signage on top of ride-sharing vehicles or taxis, then pairs the technology in its signs with the GPS technology that most people unwittingly enable on