Trend Following With Michael Covel

My guest today is Seth Godin, an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books. He also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything. The topic is his book This Is Strategy: Make Better Plans. In this episode of Trend Following Radio we discuss: Value v. Cost Writing process and inspiration Strategy and its components Systems and their influence Email marketing AI and human distinction Meaningful work v. Chasing trend Jump in! --- I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show