Attra - Sustainable Agriculture

In this episode – part 3 of our "Direct Marketing Meat" series – Dave Scott and his wife, Jenny, join Linda Coffey to talk about aspects of working with customers, planning pricing, assessing profitability, and deciding on the scale of the enterprise.Dave and Linda are livestock specialists with NCAT's ATTRA sustainable agriculture program. Dave works out of NCAT's headquarters in Butte, Montana, and Linda is on the staff of NCAT's Southeast Regional Office in Fayetteville, Arkansas.Dave and Jenny also are co-owners of Montana Highland Lamb near Whitehall, Montana. During the discussion, Dave and Jenny emphasize the challenges and rewards of their business and the importance of relationships – family, business partners, and clients.Dave, Jenny, and Linda will be back next week with a different format – taking questions from listeners. You'll hear some innovative marketing ideas, as well as more information about both nutrition and production practices.If you have a question for t