Track And Food Podcast

Trends in the food industry happen all the time. We can usually spot them a mile away. Ten years ago, craft beer took Vancouver and British Columbia by storm, when the market saw an opening and took full advantage of what was needed and desired. I believe we’re on the cusp of another big movement – this time, with the non-alcoholic sector. New entrants are emerging regularly and consumers have taken notice. They want quality and variety. With that being said, I wanted to find out who’s doing what, and there’s no better way to do that than by speaking with two new upstarts in the field: Nick Devine, from Edna’s Non-Alcoholic Cocktail Company, and Lane Matkovich, co-founder (with his brother, Leigh Matkovich) of Nonny Beer. Both businesses have just gotten off the ground (Edna’s, literally the day of airing) and I only predict big things ahead for them both. In this episode I seek to learn about their process, their brands, and how they see this market evolving with them in it. I also recently caught wind of Th