Ponderings From The Perch

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SEO strategies. Crestodina, known for leading with value and always being helpful, brings over two decades of digital content marketing experience to the table. As the co-founder of Orbit Media, a web design company in Chicago, he's been at the forefront of content marketing and SEO trends, making him the perfect guest to shed light on this timely topic. Crestodina delves into AI's strengths and limitations in content creation. He explores the importance of human creativity in crafting compelling content and explains how AI can be leveraged effectively in the content auditing process. Crestodina discusses using AI as a tool to enhance human-created content rather th