Success Through Failure With Jim Harshaw Jr | Goal Setting, Habits, Mindset And Motivation For Sports, Business And Life

#15 Building a $100+ Million Company with Persistence and Resilience

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Synopsis

Download the action plan here: http://jimharshawjr.com/action/ Today I bring you Seth Goldman, CEO of Honest Tea. Honest Tea is a $100 million company that rattled the cages of beverage industry giants by introducing a great tasting, low-calorie, organic and healthier option. While that sounds like something that makes sense in today’s market, when Seth launched the company in the 1990’s it was revolutionary. And trying to introduce something revolutionary into an industry as challenging as the beverage market required perseverance and resilience… the kind found in a wrestler.  Honest Tea has since become the nation’s best selling organic bottled tea, being sold in over 100,000 outlets. Seth co-wrote, along with his business partner, a NYT Best Selling book titled Mission in a Bottle.  I first learned that Seth was a wrestler when he wrote an article for Inc Magazine titled “The Secret to Becoming a Resilient Entrepreneur” during the Save Olympic Wrestling Movement. When I reached out to him for this intervie