Success Through Failure With Jim Harshaw Jr | Goal Setting, Habits, Mindset And Motivation For Sports, Business And Life

#340 Joe De Sena on Resilience for Families and the Spartan Lifestyle

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Action Plan: https://jimharshawjr.com/ACTION Free Clarity Call: https://jimharshawjr.com/APPLY Biologically, we are inclined to seek what’s comfortable. But not Spartan founder and CEO, Joe De Sena. In fact, he runs toward it… with his family! After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, Joe De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.  Joe moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was there where his passion grew for ultramarathons, adventure races, and endurance events— and thus Spartan was born. With more than one million annual global participants across more than 40 countries, Spartan offers heats for all fitness levels and ages. The brand has transformed more than seven million lives since it was founded in 2010. Joe is also the New York Times Bestselling Author of “Spartan Up,” “The Spa