Seriously...

Within weeks of starting as a weather presenter, Sam Fraser’s arse had its own online fan club and she featured on a YouTube channel called Babes of Britain.She hadn’t imagined that decades after the Fast Show comedy sketch Scorchio, the stereotype of the 'weather girl' still held firm.Despite degrees in meteorology and physics or Met Office training, female weather presenters were still seen as dizzy sidekicks to the news anchor, legitimate targets to be sexualized by the media and harassed.Sam puts down her clicker and asks why is the ‘weather girl’ one of the most fetishized roles in popular culture.She hears about the arrival of women into the industry from John Kettley, one of the first weather presenter gods; the role of Bill Giles’ belly in gender equality from ITV’s Sian Lloyd and about the impact on industry of the fun, sexy, flirty and most enticingly Swedish presenter Ulrika Jonsson.Digging through tabloids she sees they are used as clickbait, portrayed as women deliberately inviting you to look at