Startup Life Show With Ande Lyons

Startup Marketing 101: Goals, KPI's and Traction Channels

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Synopsis

Are you wondering which marketing tactics and resources to use with your limited time and marketing budget? Our guest, Growth Marketer, Educator and Founder Shamir Ozery shares his best startup marketing advice.Shamir helps entrepreneurs, startups and businesses build, plan and execute digital marketing initiatives that focus on growth, business impact and ongoing optimization, while making the most of existing resources.Shamir taught Entrepreneurial Marketing at the University of Michigan’s Center For Entrepreneurship, and continues to share his marketing brilliance with the startup community here in Boston. With extensive international agency experience, and working with various Fortune 500 clients, Shamir Ozery has spent the past 10 years focusing on branding, messaging, digital marketing strategies, and execution to help clients of all sizes attain impactful and measurable growth.I randomly met Shamir on Twitter, as one does when hanging out at the Twitter bar, when he shared an extraordinary startup mark