Startup Life Show With Ande Lyons

When our guest, Michele Mehl, went looking for a fitness product that she could fit into her life, she was already a successful startup tech marketing executive and a Mom with a very busy family. Her family’s history of heart disease got her thinking about a better, more convenient way to exercise. She recruited a co-founder and they begin prototyping a portable stationary exercise bike, one that promoted the same quality of exercises offered at a gym or a spin class, but portable enough to use anywhere. And so the Excy was born. A Full-Fledged Exercise Bike in a Tiny Device for every body!Soon after the prototype was built, Michele had a serious accident, requiring months of recuperation, during which time she became even more passionate about her innovative invention.Michele shares:* the best customer discovery questions* Excy's secret sauce (Uncle Mike!)* her KickStarter crowdfunding story and strategy* how she figured out manufacturing (only one part is made outside the USA!)* return policy insights