Startup Life Show With Ande Lyons

EP 225 How She Turned a Common Laundry Pet Peeve into a Successful Global Company

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Synopsis

Our guest, Cyndi Bray, didn’t expect she would become an entrepreneur when she bought a new washer/dryer set, but that is exactly what happened. While her new dryer claimed to have an excellent Energy Star rating, she found that her bed sheets were constantly swirling into giant wads, increasing the amount of time she had to run the dryer and wasting energy in the process. With zero experience, Cyndi took on the task of finding a solution: teaching herself physics, CAD drawings, creating prototypes and eventually trademarking a product and bringing it to market in a stunning 14 month turn-around. The result is Wad-Free for Bed Sheets! While launching her business during the pandemic certainly had its challenges (especially on the manufacturing and supply chain side), Cyndi has found great success, including pitching Wad-Free to the Sharks on Season 13, resulting in a Shark fight to secure the deal with Wad-Free! To learn more about Wad-Free for Bed Sheets, please visit: www.wadfree.com Connect with Cyndi and