Marketing Week
This Much I Learned: Asos’s top marketer on transforming a brand
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:38:16
- More information
Informações:
Synopsis
Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.
