Maximize Your Social With Neal Schaffer

Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity. As we navigate the Partnership Economy, you'll be fascinated by the story of Ticketmaster's Michael Chua and his innovative API integrations that connect music fans with live events through platforms they love, like Spotify and YouTube.Prepare to shift your perspective on traditional digital advertising as we pull back the curtain on its inherent shortcomings and illuminate the emergence of customer acquisition channels that truly resonate with user interests. You'll hear first-hand my critical thoughts on the evolving role of AI in content creation, underpinned by the need for expertise, authority, trustworthiness, and experience. Learn how Im