Real Trends: Real Trending

On today’s episode of RealTrending, we welcome Jason Mitchell, the founder and president of the Jason Mitchell Group. In 2023, JMG had over 8500 transaction sides and almost $4.2 billion in transaction volume according to RealTrends verified data. Jason offers insight into the impact of the NAR settlement on the industry as well as the lack of transparency in the settlement agreement. JMG’s model focuses not only on buyer leads from lender referrals, but also a lot of veteran buyers, which he believes will be much more negatively impacted by changes in the commission model. He also talks about the Real Estate Agent Pledge, a commitment to educating clients about cooperative compensation and promoting transparency in the industry. Here’s a glimpse of what you’ll learn: The NAR settlement will require buyer-broker agreements, which can create more loyalty between consumers and agents. The lack of transparency in the settlement, particularly regarding cooperative compensation, is a concern. Low-income buyers,