Wharton Business Radio Highlights
Is Influencer Marketing Worth It?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:13:57
- More information
Informações:
Synopsis
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Acast. See acast.com/privacy for more information.