Podcast Talent Coach

There are a variety of ways to bring listeners to your podcast and clients to your business. In this process, many people confuse marketing, advertising, promotion and public relations. There is a difference between the four. You need to use all four. Understanding the difference is critical. MARKETING When I got my masters in business administration at the University of Nebraska, we took a marketing class. Going into it, I thought marketing was advertising. I thought they were one and the same. The first night of class, our professor asked, "What is marketing?" We started answering with advertising. That expanded to promoting. She kept asking clarifying questions and we kept expanding the definition. What about your logo? How about interviews? By the end of the discussion, we realized marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the overall process. It encompasses everything it takes to bring your product or service