Southern Alberta Council on Public Affairs (SACPA)

Tourism is vital for the success of many economies around the world. It boosts revenues, creates thousands of jobs, helps to develop infrastructure and plants a sense of cultural exchange between visitors and residents. With four UNESCO World Heritage sites and the largest facilities for Sports and Business Events south of Calgary, opportunities are available to invest, grow and capture additional economic impact. How do we accomplish this and do it in a sustainable way? The Speaker will explore some of the exciting projects happening in 2024 and look at the potential of tourism in our region over the next 10 years. Speaker: Erin Crane Erin Crane is the CEO for Tourism Lethbridge. She tells people that this was the position she was born to do! Erin grew up at the Grand Canyon and has spent a majority of her career working in the tourism industry. From managing performing art centres, to coordinating world championship boxing events, to working in hotels, to working aboard the Vulcan Trek Station to encourage