Middle Management Movement By Michelle Pascoe

Brewing To a Different Tune

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Synopsis

Richard Jeffares' journey from craft beer enthusiast to gluten-free brewery pioneer is a tale of passion, resilience, and innovation. Diagnosed with Coeliac Disease in 2015, Jeffares faced the stark reality of a gluten-free diet, stripping him of the craft beer diversity he cherished in Australia. This seemed to mark the end of his craft beer adventures with friends, until a 2017 American road trip unveiled a surprising discovery: breweries producing gluten-free beer that rivalled, and sometimes surpassed, traditional offerings. Motivated by this revelation, Jeffares founded TWØBAYS Brewing Co in 2018, revolutionising the gluten-free beer scene in Australia. TWØBAYS now offers a wide range of delicious, gluten-free craft beers, accessible nationwide in bottle shops, venues, and at its dedicated Mornington Peninsula Brewery. We chat about all things brewing and the impact that Gluten Free Beer is having on the market as it is offered at major sporting arenas, including the MCG and complements menus in many fin