Stevie Says Social Podcast

This episode is all about email marketing tips for beginners, with the lovely Helen and Jacqui from Two Girls and a Laptop.In this episode, we chat all about:The importance of NOT putting all of your eggs in the social media basket;How social media and email marketing can work beautifully together;Practical email marketing tips for beginners;The one thing that you need to be doing to supercharge your subscribers;The biggest mistake Helen and Jacqui made when they first got into email marketing;A cool little email tool for growing email subscriber numbers on your website;What to include on your email opt in form (and what NOT to include);Where to include an opt in form on your website;How valuable every single subscriber is on your email list - in dollars;Tips for communicating with your email list once you have subscribers on board;What a welcome sequence is and why it's important;What a normal email unsubscribe rate is and how to minimise it;What a normal open rate is;And much more!Full show notes for a