Stevie Says Social Podcast

If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything.Although sliiiightly exaggerated, here are some of the things we see:❌ “I’ll spend two months creating my course; and then start talking on social media about the number of modules and lessons and then wonder why no-one is buying”.❌ “I’ll listen to my fave marketing podcast talking about the latest fancy funnel strategy and do THAT, because it must be my funnel that isn’t working”.❌ “I’ll start investing in Facebook ads, that’ll fix the crickets chirping in my bank account!”.No, no, no.. and just no.A great course won’t fix an offer problem (which is so sad, because there are so many epic courses sitting on the shelf that aren’t selling for this very reason!)A fancy sales strategy won’t fix an offer problem (if people don’t want what you’re putting out there, a