Stevie Says Social Podcast

Posting on social media is the LAST thing you should do. And no, I’m not about to get all “you don’t own your social media accounts” or any other boring, generic advice like that.What I quite literally mean, is that when you are building out and implementing  your marketing strategy, the “posting on social media” bit should quite literally be the LAST thing you do when it comes to the order of when to action steps.If ALL you have currently done to market and grow your business has been to post on social media, without a clear path to your offers for those people who DO find you on social, this is the podcast episode for you.In today’s podcast episode, we are breaking down the “build it backwards” strategy for building out your marketing plan so that everything you do is designed to make sales for you!In essence, the secret is THIS: DON’T start posting on social media or implementing ANY sort of visibility strategy UNTIL you are crystal clear on your offer, and you have built out a back end funnel that leads p