Stevie Says Social Podcast

Who needs to get more eyeballs on their business without spending a cent?*Everyone raises hand*It's critically important, and even more so RIGHT NOW. Attention is currency, and the more you are able to command it, the more competitive you will be in the marketplace. From the very start of our business, we have relied heavily on organic strategies to grow our business. The power of doing so?1) Increased Profit Margins: Having an organic audience means you can spend less on paid advertising -- meaning higher profit margins for your business. 2) Higher Conversion Rates: Organic traffic converts at a higher rate than paid traffic, because there is a "know, like and trust" factor. 3) Fuels Paid Traffic: Having a paid strategy alone is no longer recommended even by paid ad agencies; complementing your paid ad traffic strategies with organic reach strategies helps to warm those leads up to "stick" and convert.4) Avoid Commoditisation: A strong organic reach strategy combined with thought lea