Louder Than Words | Creative Talks With John Bonini

This week, John sits down with Chris Savage, co-founder and CEO at Wistia. The team at Wistia has always approached content differently than most other companies. They host, and film, parades. They buy and refurbish old station wagons. They record original music. All for the content. In this episode, John geeks out with Chris to learn all about the how and why behind Wistia's unique flavor of content over the last 17 years. Discussed in this episode: Creativity and quality are essential in content creation to capture audience attention and build trust.Human connection and trust are crucial in content marketing and brands should focus on building relationships with their audience.Treating content like a product and investing in its quality and research can lead to audience trust and loyalty.Providing a good experience for non-ready customers can help grow the audience and build trust for future conversions.(00:00) - Introduction (02:59) - The Power of Details and Originality (03:55) - The Role of Music in Br