1.question Podcast
Jason Cook | VP of Communications & Marketing/CMO | Baylor University - One Question Leadership Podcast
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:48:09
- More information
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Synopsis
@1QLeadership Question: Where do marketing, PR, advertising, branding, and content creation overlap? Jason Cook, Baylor University's VP for Marketing and Communications, stopped by to discuss communicating with a specific objective. We take a deep dive into his One Brand method of marketing an institution of higher education, and we cover using the college athletics approach to recruiting students who aren't athletes. - One Question Leadership Podcast - Tai M. Brown