Keen On

Episode 1999: Sasha Issenberg offers a playbook for winning elections in our disinformation age

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Synopsis

The most troubling casualty of today’s social media age is our shared sense of reality. Perceptions of reality still exist, but they often come packaged, mirroring a priori assumptions about the world. So how to win democratic elections in this age of multiple informations? How to promote/peddle truths that will get people to vote for your candidate? That’s the story Sasha Issenberg writes about in his new book, THE LIE DETECTIVES, a kind of Moneyball for our disinformation age. One of America’s smartest political journalists, Issenberg explains, with bracing clarity, how to win elections in a democracy awash with lies and liars. Sasha Issenberg is the author of three previous books, on topics ranging from the global sushi business to medical tourism and the science of political campaigns. He covered the 2008 election as a national political reporter in the Washington bureau of The Boston Globe, the 2012 election for Slate, the 2016 election for Bloomberg Politics and Businessweek, and 2020 for The Recount.