Cafe Con Pam Podcast

Hello listeners! We're back this week with another episode of Cafe con Pam and this time we had a conversation with Sylvia Banderas Coffinet.Sylvia is the Publisher and VP of Integrated Sales and Marketing at HOLA! USA, the latest magazine launch from HELLO & ¡HOLA! Media Inc., which publishes more than 31 international editions of HELLO and ¡HOLA! each week and reaches an audience of more than 25 million in print, 20 million online, and 14 million via its broadcast channel, ¡HOLA! TV.Sylvia leads the sales and marketing teams that develop and execute strategic advertiser partnerships for all of HOLA! USA’s properties. In her first year, Sylvia landed more than 50 major advertising partnerships, including Ford, L’Oreal USA, and Carolina Herrera. Under her leadership, the magazine surpassed its circulation goals by more than 20 percent in the first year.Prior to joining the U.S.-based HOLA! launch team, Sylvia served as National Advertising Director at Time Inc.’s People en Español. In 2013 and 2014, she w