Force Management

In this podcast, we take a lot of the chatter we’ve heard about MEDDICC and break down our point-of-view about the methodology. John Kaplan sets straight some misconceptions and misapplications about the popular qualification framework. He discusses:MEDDICC’s common misuse as a compliance tool.How to properly incorporate MEDDICC as a manager.Using MEDDICC throughout the entire customer engagement process.Here are some additional resources:Get MEDDICC Certified on Ascender!Avoiding MEDDICC Traps | Ascender LiveKey Things to Remember About MEDDICC | Ascender ArticleMaximizing MEDDICC Results | Force Management eBookVisit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/Subscribe here: https://my.ascender.co/Ascender/PlanComparisonCheck out this and other episodes of the Aud