Louder Than Words | Creative Talks With John Bonini

This week, John is joined by Rand Fishkin––one of the true OGs when it comes to B2B content marketing. Rand is the founder and former CEO of Moz and the current founder and CEO of SparkToro. He's also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Discussed in this episode: SparkToro's three-year retrospective The evolution of Rand's marketing approach involved a shift from less strategic and more experimental tactics to a focus on scalability.Balancing scalability and personalization is a key consideration in marketing, with scalable tactics often prioritized for growth.The flywheel mentality in marketing involves investing in tactics that improve over time and deliver better results with each iteration.Working through the challenges of anonymity is crucial for content creators, and success often comes from persistence and stomach for low initial engagement.Standing out in crowded platforms requires finding channels where competition is low and investing in tactics that