Suncast

680: Best practices for Community engagement from Solstice Co-founder, Sandhya Murali

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Synopsis

Community solar has proven a viable pathway to more affordable and equitable clean energy, but how do developers overcome one of the main hurdles to the project’s success - community engagement? Founded with a commitment to making solar energy accessible to all, Solstice has become a key player in community solar, especially in the US Northeast, emphasizing the importance of community engagement and education in expanding renewable energy access. In this episode, Sandhya Murali, Co-founder & COO of Solstice, outlines the company’s strategic decisions and cultural values that have yielded broad success as a community solar pioneer. She delves into how Solstice:Cultivates community trust and broadens solar participation through education and transparent communication.Implements strategic marketing to nurture long-term community relationships.Empowers communities through sustainable energy, whether it be homeowners, renters, businesses, nonprofits, or others. Listeners can also expect to