Inciting A Riot

There’s this urge to turn yourself into a brand online. No matter how specific your interests are, no matter how tiny you think the niche is, social media compels you to believe that if you want to participate in that culture you must become a copy of those who came before you.   If you come online hoping to research anything - how to be a writer, how to organize your home, how to exercise - you are instantly bombarded with people who are not only far more advanced at that thing than you are, but they’ve cultivated their social media presence in such a way that you think the only way to get where you want to go is to buy what they’re selling. Surely they have the secret, right?    Minimalism is a movement that is quite literally about living with less, and yet if you go online to research minimalism you’ll soon find that people are more than happy to sell you lots and lots of things in order to become a minimalist. Minimalist home organization supplies. Minimalist tables. Minimalist jewelry. Minimalist…refrig