Louder Than Words | Creative Talks With John Bonini

#42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going Independent

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Synopsis

 This week, John sits down with Amanda Goetz. Amanda is a 2x founder, 3x CMO, and now a full-time brand builder and creator on personal and professional growth inspiring 150k people each week through social and her weekly newsletter, Life’s a Game.Amanda shares insights and experiences on:Her experience transitioning to full-time content creation (and she’s worked through the anxiety that induces).How/why finding validation and proof points, such as audience growth, engagement, and revenue, are important in building a successful content creation business (and how she founder hers).How she’s balancing content creation with consulting to provide financial stability while pursuing creative endeavors.The operational side of going independent, i.e., purchasing health insurance, setting up your LLC, etc. Timestamps(00:00) - Transitioning to Full-Time Content Creation (03:52) - Navigating the Fear and Anxiety of Going Independent (06:52) - Balancing Content Creation with Consulting (10:58) - The Motivation Behind