Think Business With Jon Dwoskin

How To Think Like A CEO: Joe Johnson

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Synopsis

Vade Nutrition is family owned and made in the USA. Founders and creators Joe and Megan Johnson met years ago at a summer camp for college athletes; Joe was a wrestler at Michigan State University and Megan was a cheerleader at the University of Arizona. They now live in East Lansing, MI with their son Noah. Joe is a true entrepreneur at heart. He always wanted to run his own company and bring a new product to market. In the summer of 2016 they gave up our other job opportunities to pursue Joe’s dream of starting his own business, full time. This huge step of faith changed the course of their lives dramatically as they risked everything to make this business happen. Joe and Megan originally thought of the “Pods/Packs” for protein powder when they began to realize that scooping protein powder in the car after a workout made the seats and console of their car covered in powder and taking protein powder on the go was impossible without prepping ahead of time by pre-measuring into a baggy or bottle compartment.