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Summary Ellie Windle, the founder and CEO of the Persist app, discusses the inspiration behind building an app to quantify domestic labor. She shares her personal experience of struggling with the mental load and emotional labor of managing a household, especially after having children. The app aims to bring visibility to invisible labor and help couples have more equitable divisions of responsibilities. Ellie also highlights the importance of valuing caregiving and the challenges of being an entrepreneur. She emphasizes the need for couples to have open conversations and make adjustments based on their individual preferences and changing seasons of life. The conversation explores the challenges and experiences of finding personal fulfillment, navigating the identity of motherhood, the burden of domestic labor, defining roles and responsibilities, the impact of household chores, the power of supportive partners, validation and dealing with haters, the importance of cheerleading networks, the impact of partne