Inciting A Riot

How much does the marketing industry know about you? You, specifically. Sure, you've heard all the horror stories - or maybe you've lived it - in which you're thinking about Pop Tarts and suddenly you see an ad on social media for Pop Tarts. That's freaky, right? But marketing existed long before the advent of modern technology and still seemed to somehow catch the pulse of what we all wanted to consume. Or did it? Maybe the truth about marketing isn't that it is reacting to what you're seeing or hearing, rather it is shaping it, shaping you. Helping you tell stories of how your life might look if you purchased this candy, went to see that movie, or, in the case of the United States, took this prescription medication.  Or perhaps you've seen an ad that seemed so incredibly ill-advised you wonder...how many people had to look at this ad and ignore all the blatantly problematic visuals or ad copy before it was sent out in the world? How many people thought this was a good idea?  Hayley Grant is a VP of Strategy