Freakonomics Radio

How the San Francisco 49ers Stopped Being Losers (Update)

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Synopsis

They’re heading to the Super Bowl for the second time in five years. But back in 2018, they were coming off a long losing streak — and that’s the year we sat down with 49ers  players, coaches, and executives to hear their turnaround plans. It’s probably time to consider the turnaround a success.  SOURCES:Jimmy Garoppolo, quarterback for the Las Vegas Raiders; former quarterback for the San Francisco 49ers.Al Guido, president of the San Francisco 49ers.Kyle Juszczyk, fullback for the San Francisco 49ers.Bob Lange, senior vice president of communications for the Philadelphia Eagles; former vice-president of communications for the San Francisco 49ers.John Lynch, general manager of the San Francisco 49ers.Paraag Marathe, president of 49ers Enterprises and executive vice-president of football operations for the San Francisco 49ers.Victor Matheson, economist at College of the Holy Cross.Kyle Shanahan, head coach of the San Francisco 49ers.Malcolm Smith, former linebacker for the San Francisco 49ers.Joe Staley, form