Disruptive Ceo Nation

Episode 234: Linking Humanity and Nature in the Global Toy Marketplace with Vishnu Chandran, CEO of Wild Republic; Cleveland, OH, USA

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Synopsis

Vishnu Chandran, the CEO of Wild Republic, is carrying forward his grandfather's legacy in the family business. But, this is not your typical family affair. Wild Republic is a global brand dominating the sales of realistic stuffed animals and toys often found in the shops of zoos, national parks, and other venues where wildlife may be found. Wild Republic also sets itself apart by being nature-related, sustainable, and innovative in the toy industry. Here are highlights of our conversation: - Wild Republic, headquartered in Cleveland, Ohio, has expanded its presence globally with locations in Denmark and Australia, and factories in India and China. - Wild Republic is committed to sustainability, using innovative methods to create products with a reduced environmental impact. - The company has eliminated single-use plastics, uses recycled water bottles for stuffing, and introduced fully recycled stuffed animals. In 2024, they plan to launch biodegradable toys and plush lines, reinforcing their dedication to