Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

"So I was in New York at the time filming & Ed phoned me up..and it was our first big one...and you could walk into the shops and see your own brand there on the shelves...& that was so significant at that time as we would have had another two or three months...before we went bust." I talk to the founders of Candy Kittens about their health conscious sweets that aren't just for kids. Candy Kittens was an idea that Made In Chelsea star Jamie Laing originally had but, after meeting entrepreneur Ed Williams they pivoted from sweet shops to packets of sweets, and after five years are stocked everywhere from Top Shop to Tesco's. We covered everything from how they grew their brand through social media and the Candy Kittens army through to how it's better to be an entrepreneur working for yourself - than building someone else's dream. Black Milk Cereals founders Andy Young and Olly Turner describe their business as an 'experience cafe', combining decadent treats whilst giving their customers all of the tool