Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

"I think influencers are a key driver in our brand building process. Today, you're talking a lot of start-ups and scale-ups, every euro we invest needs to come along with a certain return on investment and I think working with influencers, obviously targeted influencers, they can help scale your business, Build that awareness level on a very rapid basis, and add a considerable amount of investment. It's not a huge investment from going on the radio or TV campaigns but it does allow you, at an acceptable investment, to reach a larger audience." Jurgen and his two co-founders Luis and Coen were university classmates, dog-loving entrepreneurs from Belgium. They went into business together after spotting a gap in the market for healthy, nutritious food for their dogs, who happened to be called Edgard and Cooper. They founded the company in Belgium in 2014 and launched in the UK in 2016. The brand is unique and you'll find out why if you dive into the podcast. It's also the first brand in Europe to have full range