Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

“In for £100k, six months before the first ever festival, thinking it was going to cost 100k to put on. I ran out of money. We had to remortgage the house. Had to find another £200k. It cost £300k to put on in year one. I was expecting it to be £100k. It was a big risk and if no one turned up to that front gate on that first day, we would have lost the house. It’s as simple as that. Looking back now, 12 years on, I'm glad we did take the gamble but year one was a huge gamble." On today's show, it's my pleasure to welcome Roger Woodall, Founder of the Bournemouth 7s Festival. This episode is split into two parts: the first part was recorded live at one of our events back in January in Bournemouth, talking about 'how to build a knockout brand' and this is his take on what he did to build the Bournemouth 7s Festival into what is very much a knockout brand. From 4,000 people in year 1 to over 30,000 people coming up to year 12. We dig into his career, how he got into the promotions industry, promoting events and