Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

"If the circus is coming to town and you paint a sign saying "Circus coming to the showground Saturday", that's advertising. If you put the sign on the back of an elephant and walk into town, that's promotion. If an elephant walks through the mayor's flower bed and the local newspaper writes a story about it, that's publicity. And if you get the mayor to laugh about it that's public relations. If the citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately they spend a lot of money at the circus, that's sales. And if you planned the whole thing, that's marketing." Welcome to episode 117 of Screw it, just do it. I'm your host Alex Chisnall and on today's show, it's my pleasure to welcome Allan Dibb. Alan is a serial entrepreneur, marketeer, technology expert and number one best-selling author of the book 'The one-page marketing plan'. Now, when I heard about this book I thought we all need to kn