Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

On today's show, I welcome Timothy Armoo, the 24-year-old CEO and co-founder of Fanbytes, a mobile video advertising platform helping brands like Warner, Apple Music and Sony reach teams through Snapchat and TikTok influencers.  Fanbytes' campaigns have seen then featured in Forbes, Huffington Post and The Times, to name but a few, with Forbes describing them as 'rewriting the rules of social for generation z'.  Fanbytes is Tim's third company, having started his first company at just 14 and selling his second company at just 17.   So, a big challenge for any marketing team for a brand is reaching and engaging with their target audience. More challenging still, is trying to figure out who is that audience is.    Fanbytes, with its exceptional understanding of generation z, tells brands who they should be marketing to and how they should be doing it.   Snapchat is the platform of choice, along with TikTok, through which search Fanbytes distributes its client's videos ensuring maximum engagement through targeti