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#129: Innovate like Willy Wonka with Smith & Sinclair's Melanie Goldsmith

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Synopsis

"The minute the website launched, two days later, we had an order for 20,000 and that was very much the pivot because that became very full-time, very quickly. Emile and I were both in the kitchen all day, every day for about 3 months, and in the evenings to keep our cash flow afloat we were working as Secret Cinema selling the gummies, with the help of a couple of friends. It was this very vicious cycle of wake up, make, pack, go to an event, be back at 1 am, do the same thing, until we could get the 20,000 out and then we could structure what the business would look like." On today's show, I chat to Melanie Goldsmith, Founder of Smith & Sinclair, founders of the World's first alcoholic sweets and the UK's first edible fragrance. Perhaps, unsurprisingly, Melanie has won Natwest's 'Every Woman' award in 2018 and has also been a winner at the National Business Women's awards and The Great British Entrepreneur awards as well. Smith & Sinclair are the founders of the alcoholic gummy and are on a mission