Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

"When we were younger we were really passionate about the spirit-mixer market and always quite fascinated by the limits and choice in the tonic water and mixers. We used to make sodas for friends and family in our kitchen, we were always in the tonic-mixer market so we were definitely just following our passion.  We were only going for about 6 months when we got the Foodpreneur award from Richard Branson so we didn't really have to change much because there wasn't so much going on, it was really interesting and it helped us a lot later-on as well.  We had one bar who said, "we love the pomegranate and basil and the cucumber and watermelon but the packaging is really not on point so we'll have to find a way to serve drinks without people seeing the brand"! So we walked out of that meeting and we thought 'oh my god'. We've had this branding for about 3 years now and we'll probably keep on changing it. We came to the UK and didn't have a lot of friends or family here, didn't know anyone in food and beverage so w