Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

"I was being hounded by the producers at the BBC. I went to the Virgin Fast Track event, Richard Branson was on stage asking 'Who wants to come on a safari with me'? So I said 'why not?'. He then said 'for this much money' and I thought 'God, I can buy a Porsche' for that. Everyone was sat there saying 'don't do it Piers', but I put my hand up. I ended up at at Sir Richard's private game reserve in Ulusaba in the Kruger national park in South Africa, which is basically like a bond lair... My phone kept ringing and these producers kept calling and asking 'Are you going to join Dragon's Den or not?' Richard saw me sat there puzzling over this and asked, 'Are you alright'? I replied 'No', and he said 'do you want to chat'?. We had a corona together and I told him the story and he said 'Screw it, Just Do it'. He actually said that. He said I would get on a plane for a good TV spot. He said 'Right, let's ring them up', and I said 'ok, I'll do that', and he said 'No - Now' and he made me ring them and I said 'I'm i