This Anthro Life

How can businesses effectively integrate insights from social sciences like psychology and anthropology to gain a deeper understanding of human behavior, and how might this integration impact decision-making and innovation within the corporate world?In this thought-provoking episode of This Anthro Life,Oliver explores the fusion of social sciences and business, sharing his journey from psychology to incorporating anthropology at Ipsos. He emphasizes the importance of merging disciplines for a deeper understanding of human behavior in the corporate world, advocating for revisiting foundational research frameworks and creating tailored ones.Oliver addresses challenges in translating academic language to business-friendly terms and highlights storytelling's crucial role in effective idea dissemination. The integration of psychology and anthropology insights enables businesses to comprehend human behavior, fostering innovation and informed decisions. The episode reveals the transformative impact of the evolving w