The Balanced Blonde Podcast // Soul On Fire

334. Co-Founder & COO of Cymbiotika Durana Elmi on Scaling a Top Wellness Brand, Overcoming the Odds, & Manifesting Your Dreams

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Synopsis

I am thrilled to have the incredible Durana Elmi on the show today! Visit cymbiotika.com and use code BALANCED for 15% off site-wide or create your custom bundle and get up to 45% off. If not quite a story of rags to riches, the story of Durana Elmi’s rise to success certainly comes close. Born in Afghanistan, Elmi witnessed poverty, injustice, and oppression everywhere she turned, especially towards women who sought freedom and equality. Wanting more for herself and her future family, Elmi immigrated to the United States to pursue her creative passions and make a name for herself. Elmi quickly climbed the corporate ladder and became the Director of Marketing at AT&T.With her invaluable experience and business and relationship management skills, Elmidecided to change course and pursue her passion for health and wellness. Shortly after, Elmi became the Co-Founder and Chief Operating Officer (COO) of Cymbiotika, where she transformed the company inside and out. Incredibly innovative, Elmi created the w