Suncast

668: How to leverage Storytelling as a business driver, with Andrew Reagan of Clean Energy for America

Informações:

Synopsis

Storytelling is not just entertainment. It's a fundamental part of being human. A story’s most important function is to remind us we are not alone in the world.And as we champion the clean energy transition, our stories help remind hundreds of thousands that there is a career opportunity they can choose that also can leave a legacy. Yet, the gap between the industry’s advancements and public perception of technology such as solar continues to exist despite our industry being one of the largest job creators of the past decade. This disconnect between reality and the narratives told in communities large and small palpable, but a few organizations have finally begun to help re-write the story in compelling and public ways.  Despite the tremendous progress of renewable energy, Joe and Jane Public still have concerns.  And, addressing those concerns requires more than just presenting facts and figures; it calls for a powerful, human-centric approach through storytelling. By sharing personal na