Iron Culture

The trinity is reunited for the first time in 2024, with the Erics joining Omar for what is absolutely a monster episode. We tackle head-on the rise of antiscience in lifting. Currently, attacking exercise or nutrition science in your title or reel is an easy clickbait win for content creators, and you’ll get bonus points via likes, shares, subscriptions, follows and positive comments if you also manage an appeal to what serious lifters “have always known”. Why is this occurring? Is this even a problem? Is it a good thing because those in the exercise and nutrition science ivory towers are so out of touch? If it is a problem, does it lie with science itself, how science communication occurs, or perhaps the expectations put on science? In this episode we discuss all this and more, and it gets spicy! 00:00 Erics… The benefits of living in New Zealand and reading two monster reviews 12:32 Clickbait titles and the anti-exercise science brigade 25:08 The historical perspective 32:26 A monster monster episode: comm