Christopher Lochhead Follow Your Different

This week on Christopher Lochhead: Follow Your Different, we’re presenting to you Christopher's appearance on Lenny’s Podcast, hosted by Lenny Rachitsky. Lenny Rachitsky runs the #1 Business Substack newsletter, Lenny’s Newsletter. It is legendary especially for people in tech marketing, product marketing, and startups. It’s so legendary that even Christopher pays for it. And now, he’s in it. This is one of the more in-depth discussions Christopher has had with a very smart person about category design in a while. So settle in for a good listen and great lesson about category design. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. This episode originally aired on Lochhead on Marketing episode 187. If you want to hear more insights on marketing and category design from Christopher, feel free to check it out at Lochhead on Marketing and anywhere you listen to podca